Fizzness Brain Dump : Wouldn't it be great to have Facebook Fanta?

So as promised we have a musing or brain dump from us on a prospective facebook tie in that would get us very hot under the collar.


Facebook Fanta.


It's simple it's alliterative and it's what I want. Fanta is a funny brand. It's so engrossed into peoples minds but it seems a bit samey and a bit flat despite it being the mainstream brand that brings us the most new flavours in the UK.

That's a positive we're already used to fanta bringing out new flavours (Fanta Beach being our summer flavour this year http://fizzness.blogspot.com/2011/06/beach-please-new-fanta-flavour.html) so it's not going to throw people massively.

Here's where we start to break new ground. I want electric blue colour. I want it to jump off the shelf into my eyeballs making hot and sweaty love to my retinas. So that's a must. Once again this is an easy fix as Fanta have already done this shade of blue before elsewhere around the world

For some reason that shade of blue normally gets targetted as raspberry. It's one of the worlds many wonders that this happens but this shade of Fanta was Raspberry flavoured. The incredibly powered Dew Voltage (OHH SWEET JESUS IT'S GOOD) is the same as is of course the blue slush puppy (also known as a component of the Purple Urple). So we need to go a bit left field on this one and for that reason we're abandoning fruit all together. Yep I know Fanta is the fruit soda brand and this is an odd one but it's limited edition and it's checking how the market would react to non-fruit flavoured Fanta.

I've had two ideas for what to me is reprsented by this colour. One is a bit odd and one is a common flavour which is probably my all-time fave.

We would either go for Mint or Bubble-Gum

Hold up hold up. Mint isn't as crazy as it seems.

This is a mass market soda Pepsi launched in Japan. Despite it advertising the flavour as cucumber a lot of people thought it was more mint flavoured. Aside from that Mint Soda or Mint Cordial is quite popular in Europe (mainly France and Italy I believe)

Above is an Italian Mint Soda (now on our list of future reviews I may add) so despite this being an odd flavour it might well work as a Europe release as well as a UK only release. Mint has plenty of upsides but I know a lot of people will see it as fizzy mouthwash and move on.

Bubblegum. Ahh Bubblegum the sweetest of all flavours. The intense power of bubblegum flavour is not lost on me. I'm a big fan of the flavouring despite it normally being the reserve of small independent bottlers. Jones Soda have developed an incredible bubblegum flavour and it's stocked well in this country now which is a sensational thing and I'm a big big fan of it but maybe it's time for it to go mainstream.

Can you imagine shelves stocked with Fanta Bubblegum? Ohh man I'm giddy at the prospect already.

How could I choice between both well that's where Facebook comes in. Fanta should create pages for the two flavours and see which gets the most votes. The one that wins becomes the democratic soda of choice.

Now who do I see to get my cheque?


What do you guys think? Would you like to see Fanta 2.0?

GUEST REVIEW

My good friend Gerry Peterson has sent me in a globe-trotting review of Fanta Stawberry. After the odd acidity of Fanta Beach have we finally stumbled onto something wonderful. Gerry will also be doing us some video reviews in the future so look out for that

un, Sea and Strawberry Fizz
If you are like me and spend a disproportionate amount of your time thinking about the UK soft drinks industry, (and who doesn’t?), then you may have noticed that there is a distinct lack of strawberry flavour soft drinks on offer. Yes there are a multitude of strawberry flavoured waters, fruit juices and milk shakes, but when it comes to carbonated beverages, proper fizzy flava, strawberry variations are few and far between.
Ive often wondered why this is and in a state of strawberry craving anger decided to set off around the globe to solve this mystery. Well actually I went on holiday, and like any self-respecting fizz fan the first stop I made after landing was the chiller cabinet in the local grocery store. Amongst the usual and the expected was something I thought I would never see, FANTA STRAWBERRY.
I couldn’t quite believe what I was seeing and before I let the joy set in I had to make sure this wasn’t a rebrand of Fanta Exotic, or the new Fanta Beach or even Fanta Red Fruits (which had apple blackberry and raspberry but no strawberry in it WTF?), thankfully it wasn’t. My search was over I had found pure, simple strawberry flavoured fizz and it should’ve been time to celebrate, but then I drank some.
Instantly I knew why there aren’t many strawberry flavoured fizzy drinks. The sweet taste of the fruit was overpowering, far too sugary and almost perfumey, and this was followed by a strange and unexpected kick from the fizz. It really was one of the most unpleasant and mismatched drinks I had ever tasted. The smoothness of the strawberry really jars with the bite of the carbonated liquid and is about as good a mash up as orange and milk. I would love to think that this variation was a lone example but each gulp only made it clearer, strawberry and fizz do not mix.
Son I am disappoint

So what's the best holiday based drink you've ever had. For me I think Dew Voltage is up there. It knocked my socks off last year.

Beach Please : New Fanta Flavour

Fanta are always up for a bit of new flavour creation and this summer they are dropping the summer inspired "Fanta Beach"

Strwaberry and Kiwi is the combination this time around and I picked up a bottle this weekend to give it a whirl.

Colourwise it's pretty similar to Fanta Exotic I assume a lot of people won't have even realised they have a new flavour out at the minute. Personally I might have tried to position it at the same colour as Powerade Kiwi and Watermelon. Yeah it might be similar note to Fanta apple but as that's not a regular shelf sitter it might have grabbed a bit more attention.

Taste wise you can definitely get Kiwi notes from this. There's the sharp acidity you would expect from Kiwi but the strawberry is a bit dull. In Soda land I would have expected it to be a bit more over-stated.

It's nice and I'm sure you would be able to knock up a pretty nice punch for it.

Anyone else had this? Opinions on it?